PHUME

ART DIRECTION

OVERVIEW

Phume is a fresh approach to personal fragrance, offering scents that are enhanced by your pH, designed to be layered to be unique to you. For your bold days or calm nights, Phume empowers you to express yourself through your unique personal fragrance.

THE TEAM

Sofia Rodriguez- Branding/Photography/Campaign/Packaging/Motion Graphics

Tina Zurga- Concept/Web/Branding

Sydney Caldwell- Packaging/Campaign/Branding

Kaylie Smith- Concept/Research

AUDIENCE

Phume’s target audience is young adults in their early to mid-20s who are expressive, adventurous, and value individuality. They seek a brand that lets them personalize their style and stand out in any setting. Phume’s customizable fragrances align with their desire for originality and versatility.

AI INVOLVEMENT IN PACKAGING

Adobe Firefly was used to generate the foundations of the bottle mockups. A greyscale 2D value rendering was created to give AI an idea of the bottle shape, and a style reference photo was included. The images would go back and forth between generator and photoshop, cleaning up aspects in photoshop and regenerating new images in firefly to get the desired bottles.

CAMPAIGN

WEBSITE

SCENT QUIZ

Upon expansion of the brand to things like full size perfume bottles, candles, bath & body products, and more, a storefront would be opened. This would allow customers to not only purchase products online but also in store.