OVERVIEW

Chefy is the only kitchen that prepares thoughtful food for busy people. They are a family-owned business ran by Chef Jason, a renowned chef who is a master in the kitchen. Chefy creates honest, nutritious, high quality food with convenience and efficiency.

By offering catering, delivery, and even private chef services, Chefy provides upscale dining to cater to anybody’s lifestyle.

THE TEAM

Sofia Rodriguez- Branding/Ad Campaign/Social/Packaging

Sydney Caldwell- Branding/Newsletter

Tina Zurga- Branding/Social/Web

Kaylie Smith- Research

AUDIENCE

After brand-mapping and thorough research, we found that there was a market gap for fresh, high-quality, family-style meals. An opportunity emerged to develop an approachable, customer-focused brand that would target busy individuals who wanted them and their families to eat healthy but just didn’t have the time.