CARACAS
BRANDING/MOTION GRAPHICS
OVERVIEW
Welcome to Caracas, where culture and nature meet.
As the capital of Venezuela, Caracas captivates travelers with historic landmarks, beautiful mountains, and wild macaws. These macaws have began to fly around and interact with the people, turning into an icon representative of the city itself.
Caracas is not just another tourist spot; it’s an expression of the human spirit, redefining the travel experience.
AUDIENCE
Caracas’ audience is curious world travelers, who are coming here either for the first time, or are being welcomed back. This includes solo, partner, and family travelers, whether here on vacation or to explore. Caracas’ brand voice is one of guidance and authenticity, to make these travelers feel at home when they’re far from home.
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