YELLOW BIKE
UI/UX/BRANDING
OVERVIEW
Yellow Bike is a non-profit community bike shop located in Austin, Texas. They provide workshops for the community to learn how to build their own bicycles, empowering and educating individuals to take control of the way they deal with transportation.
THE TEAM
Sofia Rodriguez— Research/UI/Branding
Chinny Egbuna — Illustrations/Motion Design
Travis Crawford — Logo/UX/Branding/Campaign
Brandy Compton— Project Manager/Touchpoints/UX
PROBLEM
How can Yellow Bike create a lasting biking community in Austin that also helps low income individuals get around easier?
SOLUTION
Yellow Bike will host a festival popup featuring a gamified app where participants can complete informative and engaging tasks at various tents to collect rewards in-app.
RESEARCH
PROTOTYPES
USER ONBOARDING | EVENT | ROUTE SUMMARY
EVENT CHALLENGES FLOW
COMMUNITY
Users can connect with others through challenges and leaderboards, creating bonds and community.
GAMIFICATION
Yellow Bike transforms road safety and biking education into an engaging experience through gamified elements. Users earn Biking Experience Points (BXP) by completing quizzes, participating in challenges, and attending events, which can be redeemed for rewards.
BRANDING
Old Logo
Proposed Logo
CAMPAIGN & TOUCHPOINTS
WHAT WE LEARNED
Connection is Key
From gamification to community building, aligning all touchpoints toward a cohesive experience is essential.
Big-Picture Thinking
Stepping back to evaluate how each feature connects to broader goals ensures a stronger, more unified campaign.
FUTURE IMPROVEMENTS
- Adding an advanced metrics dashboard to visualize user's success
- Fun, swipeable features for event/challenge selections to streamline user interactions
- Collaborating with bike safety experts to expand quiz and safety content